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We’re very excited to be hosting our third annual Tech Talk this March, 26th at the Atlas Suites, Sunborn. Join us to learn more about how data and insights affect and drive the direction and decision making at the product design stages.

Our Speakers

Laura Graham, Head of Commercial Insight at Lottoland

Laura Graham is an experienced analyst with a talent forextracting from data, the understanding which helps achieve business growth. With a background in Psychology and research, Laura entered the world of online gaming in 2006 at Partypoker, where her analysis provided the market and customer intelligence to help regrow the business following regulatory shut down in the US. She joined Betfair in 2013 taking more of a commercial role and turning the data-driven approach to the world of product development. From there, her passion for data-driven marketing and product development flourished through a variety of analytical and commercial roles at Betfair, Sky bet and now Lottoland. Laura’s core focus is not only on using data to develop her own understanding but to create the data-driven culture and environment which allows the company and employees to benefit from the rich understanding that data provides.

Alexandra Gomez-Peliza, Casino Product Manager at Playtech

After achieving an LLB (Hons) in Law at Kingston University London and completing her BPTC at City Law School, she decided to take on a new challenge within the dynamic and fast-paced world of gaming. Her product journey began 7 years ago, in a B2C Casino setting, where after learning the business fundamentals she became instrumental in influencing product growth from concept to implementation. In a bid to broaden her product portfolio she joined Ladbrokes Coral as a business analyst with the sole objective of delivering a new mobile sportsbook product, which evolved into a product manager role thus allowing her to drive the roadmap and relentlessly improve the product. A year ago Alexandra transitioned into the B2B world as a Casino Product Manager for Playtech where she continues to share her passion for all things product and innovation, whilst also promoting ways of working such as SAFe.

Lucy Neilson, Head of User Experience at Lottoland

Lucy Neilson is a problem-solving designer who balances user and business needs to achieve digital products which really work. Leading the way in collaboration, embedding a continuous culture of discovery and allowing innovative solutions to rise above, she mentors and coaches others to approach projects, ideas and product development in the same way. A keen learner with a deep-rooted passion for research, Lucy is often found with a coffee scribbling on a whiteboard and loves to roll her sleeves up and understand the problem space from all angles. Much of this means understanding people, and much of this understanding comes from data.


18:30: Meet and Greet – grab your welcome drink
18:40: Canapés served
19:00: Presentations begin (each 15mins talks followed by a short Q&A session)
20:00 Networking and cash bar available


Tickets can be purchased from our Eventbrite page here. The event has limited seating. We will be requesting an up-front registration fee of £10 to reduce the number of no-shows. This fee will be fully refunded after the event for those who attended.

Update: We’re sold out! Unfortunately, the venue is at capacity and we will not be able to admit walk-ins on the night. A big thank you to all our regulars who come to our events, and we look forward to seeing all the new faces at the Tech Talk on Tuesday.

Our Sponsors

We’d like to thank our sponsors who make events like this possible.
GIG – our platinum sponsor
Playtech – our gold sponsor
William Hill – our gold sponsor
Lottoland – our event sponsor
Colorworks – our event partner

These generous companies help make events like this possible.